FAQ
Nope! I'm a single person. I am not a front for an agency. This helps me prioritize your company & mission without hidden relationships influencing my discernment. I will find the right team for the job. If they aren't a good fit, then we find a better fit.
Nope! I'm helping you figure out what you should be doing with the resources you have (Strategy). Then I get the right people working on making it happen (Leadership). That could be an in-house team, off-shore team, AI tools, marketing agency, or a combination of everything. Your situation is unique, so should your solution.
Costs typically range from $10,000 to $20,000 per month, depending on the scope of work, company size, and the CMO's experience level. This is significantly less than a full-time CMO salary + benefits + equity.
A fractional CMO takes on an executive leadership role, making strategic decisions and often managing teams, while a marketing consultant typically provides advice and recommendations without executive authority (and letting you figure out how to make it happen).
Nope! You're bringing me on board for 1) Strategy: You need someone to evaluate your current situation, your goals for the next 12-24 months, and then define the best path to getting you there. Then 2) Leadership: Bring the right people together to accomplish that goal, and make sure they stay on target with updates & changes as needed.
A fractional CMO is a senior marketing executive who works with companies on a part-time or project basis, providing the same strategic leadership as a full-time CMO but at a fraction of the cost and time commitment.
Yes. Here's why. My job is to define your strategy and lead the team that makes it all happen. Strategy & Leadership are my two super-powers. You're bringing me on board to coordinate lots of people across the project; not to do everything myself. That's how we get everything done in a fraction of the time.
Most fractional CMOs (me included) work 20-40 hours per month, though this varies based on company needs and the agreement. Some work one or two days per week consistently. Others spread it out through the week. I prefer to time-block my engagements. Same time, same day, different week.
Small to mid-size companies (typically $1M to $50M in revenue) that need senior marketing leadership but can't justify or afford a full-time executive hire.
Look for someone with proven C-level marketing experience (BP brought me in to train their entire C-Suite), success in your industry or similar markets (tech, franchise, home service), strong strategic thinking skills (lmao), and a track record of driving measurable growth (just ask).
Engagements usually run 6-24 months, with many extending longer if the relationship is successful (they are). The goal is often to build marketing capabilities until a full-time hire makes sense. At that point, I drop back into an advisor role to the new full-time CMO.
Yes, most fractional CMOs will manage and mentor existing marketing staff, help optimize team structure, and may assist in hiring additional team members as needed. We want to make sure the right person is in the right position for the right reasons.
If you're reading this, you're probably ready. If you're experiencing rapid growth, lack senior marketing expertise, have a marketing budget over $500K annually, or need to professionalize your marketing function but aren't ready for a full-time executive hire; then you're certainly ready.
Fractional CMOs can handle both ongoing strategic leadership and specific high-impact projects like rebranding, product launches, or digital transformation initiatives.
