The 4 Filters Of Working Together

Alignment

Are our values aligned? Expectations? Mission? Budget? All elements need to be fully integrated to ensure our connection can survive the pressures of success.

Levity

No matter how high the stakes are, a sense of play makes success easier. We choose how we face the world, so let's do it with a sense of humor.

Rapport

How do we get along? Find it easy to understand each other? Or is there too much friction & frustration? We only work with "Hell yes!" easy fits.

Purpose

What are you building? Does it make the world a better place? Are you helping the most people in the smallest time possible? Awesome. Let's do it.

 "Matters of great concern should be treated lightly. Matters of small concern should be treated seriously."

~Master Ittei, Hagakure

The Founder: Jonathan W. Pritchard

As a fractional CMO I help multi-location home service CEOs use persuasive psychology to make your existing marketing more effective and figure out where you're missing revenue without wasting time or money.

When franchise owners with $2-10M businesses are hemorrhaging money on underperforming marketing agencies while their growth stagnates, they call me.

I'm the fractional CMO who solved a client's $1M monthly revenue problem with a single strategic adjustment. When another client had been emailing 30,000 contacts for eight months without booking a single meeting, I architected a campaign that generated $150K in monthly recurring revenue within one week.

Here's what 6 years of senior marketing leadership has taught me: most franchises are paying agencies premium rates for mediocre results and zero transparency. They're trapped in contracts with vendors who speak in marketing jargon while their bottom line suffers. I help franchise owners break free from these toxic relationships and build profitable, in-house marketing operations that actually move the needle.

My expertise comes from conducting over 1,400 strategy sessions with business owners, CEOs, and directors across every vertical imaginable. Through these conversations, I discovered my superpower: creating massive impact for businesses with scale. A 5% improvement on $100K is nice. A 5% improvement on $10M changes everything. That's why I focus exclusively on multi-location franchises in healthcare, home services, and storage facilities—where small optimizations create life-changing results.

This isn't theoretical knowledge from textbooks. I've been in the trenches since 2006, when I helped a third-party vendor become the #1 seller at Universal Studios Orlando. Most recently, I served as a senior marketing consultant at Thrive Agency, the country's leading marketing firm, where I heard the same frustrations from prospects week after week: confusion about strategy, inability to measure results, and the impossible challenge of building effective internal teams.

My consulting experience spans Fortune 500 companies including BP, State Farm, United Airlines, and even the International Space Station. Now I'm bringing that same level of strategic thinking to franchise owners who are tired of being another agency's monthly retainer check.

I've shared these insights on over 270 podcasts, discussing the intersection of persuasion, communication, and marketing success. When I'm not helping franchises multiply their revenue, you might find me juggling fire—a skill that surprisingly mirrors the balance required to manage multiple franchise locations while scaling profitably.

The question isn't whether you can afford fractional CMO services. The question is: can you afford to keep bleeding money on marketing that doesn't work?

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